9.6K views · 220 reactions | You can increase your profit margin. It's simpler than you think. This study showed how everyone can increase their profit margin. Pricing is the single strongest lever on profit in a business. And yet - 95% of business owners look at what everyone else is charging, take the average, make that their price and never think about it again. The problem is - the business owners they’re copying are broke too. | Alex Hormozi | Facebook