Roblox’s letter claimed that the 22-year-old’s “actions are a violation of Roblox policies and directly undermine Roblox’s safety efforts and, critically, are exposing our users to ...

Kyasia Watson runs a popular boutique on Roblox and designs clothes for brands like Gucci and Forever 21 on the platform.

Dive Brief: E.l.f. Beauty is testing real-world commerce capabilities within its E.l.f. Up! experience on Roblox as part of an extended partnership with the platform, according to details shared with ...

E.l.f. Cosmetics Is Selling Real-World Products on Roblox The beauty brand is one of many engaging with the video game platform–but its new expansion brings it into new e-commerce territory.