Say hello to the new Bing logo. Microsoft is set to reveal a new visual identity for its search service today, and it’s given Advertising Age an early preview of what it will look like.

Part of that announcement is that Microsoft adCenter, the name of Microsoft’s search ad network, is now being renamed to Bing Ads. You can see the retracted blog post on the new Yahoo Bing ...

Microsoft says that the current Bing logo “wasn’t working” so it ran “hundreds” of studies to investigate motion, font, color, size and form. After building mock ads, product examples ...

Advertising Age managed to get a sneak peek of the new logo, which you'll be able to check out below, that will represent the progress Microsoft's search engine has made to catch up to Google ...

Bing is integrated into Office 365, the Edge browser and other Microsoft products. RELATED: Bing Ads rebrands as Microsoft Advertising Searching for a good cause.

Now Microsoft is preparing to try to drive more traffic to publishers, as well as further monetize the product with more ads. The “new Bing” powered by GPT-4 has a cleaner interface compared ...

Microsoft is rebranding Bing to Microsoft Bing. The search engine is getting a new logo as part of a bigger effort to integrate Microsoft’s search work across the company.

Brand New, hands-down the most influential and well-read blog on branding design, has just concluded its reader survey, which sought to find the best- and worst-designed logos of 2009.

Microsoft has finally decoupled the Bing brand from its online advertising business, which is now christened as 'Microsoft Advertising.' Written by Mary Jo Foley, Senior Contributing Editor April ...