Visit California revealed that its economic impact research study showed that the California tourism industry grew 32 percent in 2022 and that state is poised to pass pre-pandemic records ...

SAN FRANCISCO (KGO) -- The California tourism industry is ready to rebound. Visit California, a non-profit organization that promotes tourism, held a press conference in San Francisco Tuesday ...

California is launching an initiative to bring more tourism to native communities. It’s funded by a $1 million federal grant aimed in part at tackling the pandemic’s economic impact.

Gov. Gavin Newsom joined California’s top tourism executive and other state leaders at a Monday conference ahead of the state’s full reopening Tuesday.

Visit California rolled out a “California Loves Canada” campaign as its forecast shows domestic travel will be mostly flat this year, and an overall decline in tourism driven by a decrease in ...

Despite a nearly 50% increase in visitor spending last year, California’s travel and hospitality industry faces daunting challenges – especially in gateway cities that continue to suffer from ...